I turn complex problems
into clear decisions.
Independent research and decision-ready reports for business owners.
What I Do
Project-based engagements. No retainers, no fluff.
Market & Landscape Research
Full-coverage analysis of markets, competitors, and tools — built around the criteria that matter to your decision.
Business Diagnostics & Scoping
I dig into your operational complexity, identify what's broken and why, and deliver a prioritized action plan before you spend a dollar on implementation.
Decision-Ready Reports
Every deliverable is built for a decision-maker, not just a reader. Clear frameworks, weighted findings, and a bottom line.
Recent Work
Case studies and active service offerings.
Excel System Diagnostic & Migration Scoping Report
A ground-up analysis of a commercial furniture importer's broken Excel system — identifying root causes, prioritizing fixes by impact, and scoping a full migration plan before any implementation began.
View Report →MedSpa Revenue Leak Diagnostic
A 3-day diagnostic for MedSpa owners losing revenue in lead follow-up, booking friction, cancellations, no-shows, and reactivation. Flat fee. Written report. Clear priorities.
Learn More →The analyst behind
the research.
My background is in data analysis, Excel automation, and web development — work I did for years as a freelance consultant helping small and mid-size businesses build better systems and make sense of their data.
That analytical foundation is what drives how I approach research: structured frameworks, clear criteria, weighted evaluations, and deliverables that are built for decisions — not just reading.
I'm also a working guitar instructor and music producer, which means when I research music education technology, I'm evaluating it from the inside — not just reading marketing copy.
Based in the DFW area. Available for project-based research and diagnostic engagements.
Let's Talk
Tell me what you're working on. I'll tell you if I can help.
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